About Yarrows Family Bakers
Yarrows Family Bakers, one of the last and largest remaining independently owned bakeries in New Zealand, was founded in the small South Taranaki township of Manaia in 1923.
Proudly owned and operated by the third generation of Yarrows, our state of the art Manaia bakery operates 24 hours a day, seven days a week, supplying an extensive range of breads, speciality breads, rolls, croissants, gourmet cookies and other quality bakery products to leading supermarkets, retailers and food companies throughout New Zealand and around the globe.
At Yarrows, we have a long standing history of blending the latest technologies with traditional bread making methods. We were the first bakery in New Zealand to install a mechanical mixer, one of the first to install an electric oven, the first in Taranaki to use a bread moulder and to install a flour silo. Pioneers in the manufacture of frozen dough products, we were the first New Zealand company to export butter based goods to the United States, in the form of frozen croissants. Today we continue this pioneering spirit, travelling the world to source the latest technological innovations and learning new baking and production techniques to ensure we remain at the leading edge of the bakery business.
Just as our philosophy of investing in new technologies and methods has been one of the key ingredients in our recipe for success, so, too, has remaining true to our family roots. We invest heavily in our staff and community, and are proud to be Manaia’s largest employer, with over a quarter of the township working in our family bakery. In addition to our 250 strong Manaia workforce, Yarrows employ upwards of 150 people throughout New Zealand and Australia.
Our vision to lead the bread world with nutritionally superior products has been validated through Yarrows being the only New Zealand-owned bakery to produce a National Heart Foundation approved bread.
Our commitment to creating products that benefit the wellbeing of New Zealanders has been further strengthened with Yarrows recently securing the exclusive Australasian rights to use Salba™ - the South American wondergrain that has proven nutritional properties - in our breads and bakery products.
Our revolutionary nutritionally superior range of Salba™ enriched Superbreads are the first of many products we plan to develop and introduce as part of our long term commitment to providing New Zealand consumers with nutritious food alternatives.
